Analysis of the development of the nautical tourism in the Republic of Croatia

Abstract

To be able to develop a competitive nautical tourist offer, destinations need to have attractive factors and a quality infrastructure like ports, marinas, and additional facilities that nautical tourists expect. From the economic point of view, this form of tourism is significant because it attracts tourists with higher purchasing power, who are ready to pay for the high quality of the service provided. Republic of Croatia is a European destination that successfully develops nautical tourism as one of the most important forms of tourism for the entire economy. This is conditioned by the existence of a quality resource base and support in the form of attractive and receptive factors. The paper analyzes the current state of the offer of nautical tourism in Croatia based on quantitative and qualitative indicators. Based on the results, guidelines for the further development were developed in order to take a better position on the tourist market.