„CLEAN LABEL“ MEAT PRODUCTS – HOW TO GAIN CONSUMER CONFIDENCE?

Abstract

There is no common and objective definition of clean label food. „Clean label’’ trend has influence the food industry to reveal on clearly way and with simply understanding show presence or absence a certain ingredient or additive, if the food produced by a „eco-friendly” approach. A review of recent studies on clean label movement worldwide report about important facts for scientific and economic community in development countries, like Serbia.