Please use this identifier to cite or link to this item: https://scidar.kg.ac.rs/handle/123456789/15155
Title: THE COMPOUNDS AND BLENDS IN BRAND NAMES OF BABY PRODUCTS
Authors: Danilović Jeremić, Jelena
Josijevic, Jelena
Issue Date: 2019
Abstract: Various word-building mechanisms are employed in the field of advertising and brand naming. This paper aims at describing several characteristics of compounding and blending in brand names of baby products. Both of these morphological processes can be utilized in creative and innovative ways to make a product’s name memorable and suggestive. Our analysis focuses on the structural, graphological and lexico-semantic features of 150 target names of baby products obtained through Internet search, pertaining to three categories: milk formulas, baby cereals and diapers. The results show that compounding and blending contribute to the distinctive character of baby products, serving different functions and evoking different associations.
URI: https://scidar.kg.ac.rs/handle/123456789/15155
Type: article
ISSN: 1820-1768
Appears in Collections:The Faculty of Philology and Arts, Kragujevac (FILUM)

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